©THE FORCE offers creative direction + design services
for brands : Lv, Gucci, Alok, Paco Rabanne, Bottega Veneta, Heineken, Coke [...]
THE FORCE is a creative agency based in São Paulo, Brazil. We specialize in creating powerful visual identities and brand experiences for clients in music, fashion, and entertainment. Our approach combines strategic thinking with artistic vision to deliver transformative results.
The project will include ensuring a robust and contemporary visual identity. The creation will focus on distinctive and memorable visual elements applicable in various formats and digital and physical platforms.
International trajectory and musical style representation
Unique and authentic brand development
Versatile application across digital and physical platforms
Our comprehensive approach ensures a complete visual identity system that will elevate Affairs's brand across all platforms and touchpoints.
Definition of brand positioning and central visual concept that aligns with Affairs Label's artistic vision.
Creation of comprehensive moodboards and creative references to guide the visual direction.
Development of multiple logo options that capture the essence of Affairs Label's musical identity.
Custom typography styles that complement the brand and ensure consistency across applications.
Creation of a distinctive color palette with comprehensive application guidelines.
Development of seals, icons, and complementary graphic elements for a complete visual system.
Detailed brand manual with complete guidelines for application and reproduction across all media.
Development of visual assets based on the new Affairs brand identity for a specific event, including Event Key Visual (Poster), Social Media Assets (feed and story templates), Promotional Pack (Save the Date, Announcement, Timetable, General INFO), and Credentials & Bracelets.
Our pricing structure is transparent and comprehensive, covering all aspects of the visual identity development.
The proposed pricing includes all design, research, and documentation services required for the complete development of Affairs Label's visual identity. Additional services or revisions beyond the agreed scope may incur additional fees.
Our agreement ensures a clear understanding of the project scope, deliverables, and responsibilities.
The copyrights of this project belong to THE FORCE.CC and will be remunerated by the fees contained in this proposal.
All costs are budgeted and may be subject to changes according to project modifications after its approval.
Any licenses, authorizations, and municipal fees will be negotiated after approval of this project.
Creation and editing costs include up to 2 (two) revisions. From the 3rd (third) revision, if it occurs due to the client's responsibility or will, a fee of 50% will be charged for the creation and/or editing costs of the redone layouts.
In case of Briefing change, 100% of the creation cost will be charged.
The signature of this proposal implies the contracting of the services described in it.
This document has the value of an extrajudicial legal title.
The values in this proposal include the taxes in force on the date of its issuance. If there are changes in tax legislation that result in an increase in this tax burden until the date of the event, supplementary billing will be issued to cover any cost differences caused by tax increases.
Contracts involving foreign currency in any of the specified items must take into account the day rate value, among other aspects considered relevant, the exchange variation in relation to the national currency, aiming to establish the financial balance of the contract. Resulting in price differences, the update cannot exceed 5% variation in relation to the contract value at the time of the revision, being subsequently adjusted.
This document authorizes THE FORCE.CC to hire service providers and suppliers (individuals or legal entities) on behalf of the Client (with respect to the items described in "subtotal A" of the proposal only), and the service providers and suppliers must provide the execution and/or supply of the items listed in the project. THE FORCE.CC, as the event organizer, must intermediate the issuance of invoices and payments due by the Client to the referred service providers. According to the terms of this proposal, and as will be indicated in a proper tax document, such payments may be received by THE FORCE.CC (on behalf of the providers) and passed directly to the service providers and suppliers, which is why their values will not constitute revenue for THE FORCE.